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Welcome to your B2B ContentEngine Topic. It is a WordPress powered site and thus is very flexible. Your “Dashboard” has great resources about using and getting the most out of the website. You can add...
View ArticleB2B Social Media Marketing [Infographic]
I used to be a rocket scientist of sorts. I worked for NASA (on their explorer programs at Goddard) and have an advanced degree in physics (astrophysics concentration), and I did study rocket and...
View ArticleOld Methods are not Content Marketing — Things to Stop Now!
I really like this article by Greg Habermann. If these old SEO methods are part of your content marketing strategy — STOP them right no! … I’m proud to say that I’ve never been responsible for a site...
View ArticleB2B Email Marketing: How reputation, content and brand management affect...
An otherwise brilliant email marketing campaign will fail if its emails are caught in spam filters. Deliver-ability is particularly challenging for B2B marketers. That”s because they typically send...
View ArticleNew Data Reveals How Marketers Use Social Media [INFOGRAPHIC]
The latest research from SEOMoz and Hubspot highlight the importance of social media for content marketers – see the infographic below. What surprised me most was the growing use of Google+ by...
View ArticleLead Gen Form Optimization: Why a lower conversion rate can be a good thing
Frictionon your lead generation landing pages is bad, because it reduces conversions. Except that is not always a bad thing. Hear me out for a moment… As we teach in theMarketingExperiments Landing...
View ArticleB2B Content Marketing: Strategies to Repurpose Business Content For More Leads
B2B companies hear the benefits of blogging, but many don’t go past writing just a few posts a month or create a white paper for lead generation. For those looking to take advantage of creating great...
View ArticleLocal B2B Marketing: 150% boost in lead generation
SUMMARY: The Internet is a key marketing tool for driving leads and finding new customers, even for businesses based on on-site client interaction. A local franchise and commercial facility cleaning...
View ArticleCombining Social Media and Event Marketing: Year-round effort boosts...
SUMMARY: Live events create a lot of buzz among attendees — getting existing customers more engaged, and prospects excited about your products and services. The marketing challenge lies in harnessing...
View Article25 Landing Page Best Practices [Infographic]
In this infographic Ioninteractive highlighted twenty-five tips you can incorporate into your landing page optimization strategy immediately. [ Read Original ]
View ArticleWhy Video Content Continuity Trumps Virality
In your content marketing plan, are you trying to be the next Flock of Seagulls?Last March, after the “Kony 2012” documentary generated 70 million views in one week, the marketing community rushed to...
View Article7 Critical Things Every Lead Nurturing Email Needs to Communicate
We use email as a form of communication. In fact, email is one of the most common forms of communication marketers rely on. And yet, a lot of the time when we’re crafting our marketing emails, we...
View Article5 Tips to Tie Agency Services to Client Business Results
Guest post by Tracy Lewis (@Tracy_J_Lewis) a consultant at PR 20/20 and community manager for Marketing Agency InsiderIn the grand scheme of things, most clients don’t care if you published eight blog...
View ArticleFresh content combats email marketing ‘spam’
Email marketing is a good way to get the word out about products, services, promotions and seasonal deals, but marketers beware, as a recent study reveals that 70 percent of all spam complaints are...
View ArticleSocial Media Marketing — Why Home is Where the Heart Is
Your website is, ideally, the place where you build the deepest, most meaningful, and potentially most profitable relationships. It’s where potential clients and customers should really get a...
View ArticleThink email pop ups are annoying? Well, they do the trick
As a website visitor, I am not too fond of the emailnewsletter pop-up windows. As a website owner, they work. The same is true forthe hello bars at the top of the page. All these are designed to drive...
View ArticleCrucial: Crafting Your Agency New Business Elevator Pitch-Part 1
Post by RSW/US Director Of Business Development Lee McKnight Jr Working to help agencies win new business on a daily basis, one of the toughest things, especially initially, to nail down is messaging....
View ArticleThe Power of We: How to Build Personal & Corporate Brand Thought Leadership...
Mari Smith exemplifies personal brand through social content Building personal brand online is easier than ever. It’s also underrated and misunderstood by many companies trying make sense of where...
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